HOUSTON — GSFSGroup promoted Ray Jennings to the position of training director. In this new position, Jennings will be responsible for the development and execution of all dealer training curriculum. He will also focus on ensuring that the training tools offered support the growth of dealers’ finance, sales and service departments.

“Ray has been an incredible asset to GSFSGroup for the past five years and his vast industry knowledge and experience applied to our training programs will be a valuable enhancement,” said Steve Amos, president of GSFSGroup. “His direct knowledge of dealership sales and operations will impact our client’s growth.”

Building on the success of GSFSGroup training, Jennings will direct all aspects of dealer training across all platforms, seminars, web-based training and on-site classes. He will also continue to implement existing training programs along with developing new courses to meet market demands.

With an extensive auto industry career, Jennings brings a complete understanding of the dealership business model and the tools needed for success. He began his career in automotive sales, and has held management roles at dealerships, including general manager, overseeing all segments of a dealership. 

Following his retail career, Jennings joined the training division of Ford Motor Co. and then started a training company focusing on leasing, sales processes, prospecting and business development centers. He joined GSFSGroup’s training division in 2007.