Kelley Blue Book, a resource for used and new car information, has signed agreements with J.D. Power and Associates, Hachette Filipacchi Media U.S., and Intellichoice to bring new automotive information to the visitors of kbb.com. Content from these companies is expected to be available on the Kelley Blue Book Web site by the end of the year.
"These agreements continue our strategy of bringing together the best of brands for consumers," said Stephen Henson, vice president of marketing and business development. "While Kelley Blue Book is the authority on vehicle pricing information, J.D. Power and Associates is known for quality and customer satisfaction research and Car and Driver and Road & Track for their in-depth reviews."
Kelley Blue Book plans to offer J.D. Power and Associates' vehicle ratings for more than 2,700 vehicle models including ratings for quality, long-term reliability, performance and style.
"According to our research, Kelley Blue Book's Web site has been the most frequently visited automotive site for the past five years," said Peter Marlow, partner, J.D. Power and Associates. "Combining their reputation and reach, with our popular vehicle-rating system provides consumers with accurate and unbiased vehicle information to help them make more informed decisions."
Published buyer's guides with links to complete road tests and reviews from two of the most respected titles in automotive media, Car and Driver and Road & Track will soon be available to those researching specific vehicles on kbb.com. Additionally, site visitors looking for just one more independent review of a vehicle will be able to link to Car and Driver's 'User Road Tests' to read what actual vehicles owners say about their cars. Consumers will also have the ability to post their own reviews to the Car and Driver site.
IntelliChoice's cost of ownership tool compiles the average amount of money it will cost to own and operate a vehicle over a standard five year period. Cost of ownership information is expected to be available on kbb.com by the end of the year.
"Kelley Blue Book is a well respected industry leader for trusted vehicle information and IntelliChoice is delighted to be able to provide their users with essential cost of ownership information that will help them make wise automotive purchase decisions," said Dave Wurster, publisher of PRIMEDIA's IntelliChoice.
When determining the cost of ownership IntelliChoice looks at depreciation, financing, insurance, state fees, repairs, maintenance, and other applicable fees. IntelliChoice will also provide an unbiased value rating for the vehicle. This value is based on how much it will cost to own and operate the vehicle compared to its purchase price.
About Kelley Blue Book
Kelley Blue Book, is a vehicle information resource, providing automotive research tools and up-to-date pricing on thousands of used and new vehicles. The company also offers objective vehicle pricing via products and services for both the auto industry and consumers, including the Blue Book Official Guide, software and the Internet.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually.
About Hachette Filipacchi Media U.S.
Car and Driver and Road & Track are published by Hachette Filipacchi Media U.S. Inc. (HFM U.S.), the New York-headquartered subsidiary of Hachette Filipacchi Médias. Car and Driver and Road & Track are enthusiast automotive publications. Their online extensions, www.caranddriver.com and www.roadandtrack.com provide online visitors with complete editorial content, archives, interactive buyer's guides and more.
HFM U.S. reaches 50 million readers in the U.S. through its 18 titles which also includes American PHOTO, Boating, Car and Driver, Cycle World, Elle, Elle Decor, ELLEgirl, Flying, Home, Metropolitan Home, Mobile Entertainment, Popular Photography, Road & Track, Sound & Vision, Travel Holiday, Woman's Day, and Woman's Day Special Interest Publications. HFM U.S. also includes custom publishing, integrated marketing, database and market research as well as Hachette Enterprises. Hachette Filipacchi Media U.S., Inc. (HFM U.S.) is a subsidiary of Hachette Filipacchi Médias, a division of Lagardére SCA.
About PRIMEDIA's IntelliChoice
Founded in 1986, PRIMEDIA's IntelliChoice is a company that develops and distributes consumer automobile ownership data, ratings of vehicles based on their consumer value, leasing cost data and Certified Pre-Owned Program analysis. More information can be found on the IntelliChoice Web site, www.intellichoice.com.
