Axiom has named F&I industry veteran Susan Johnson as executive vice president in charge of full-cycle product development and administration initiatives.
ST. LOUIS — Axiom announced the addition of Susan Johnson as the newest member of the company’s executive team. Johnson joins Axiom in the role of executive vice president, with responsibility of leading full-cycle product development and administration initiatives for current and future products.
As a longtime F&I industry leader, Johnson brings an expert-level skill set in product development, compliance, sales, and risk management. In her new role, she will drive new product and sales opportunities from within the group of Axiom employees representing product development, administration, sales support, and sales departments, all according to the announcement.
Ad Loading...
“Susan’s knowledge of product and compliance in the industry is unrivaled. She has perfected her craft with a balance of expertise in both innovative product execution and compliant, tangible product offerings,” said Axiom CEO Michael Reth. “Susan and I have worked alongside each other in previous roles and I know her talents will translate well to the Axiom environment. Her passion and commitment to this industry is remarkable and we are thrilled to have her part of our executive management team.”
“I am honored to be a part of such an innovative group of people. The atmosphere is very exciting, and I am so glad to be a part of Axiom and the future of this industry,” said Johnson. “Great things are happening here.”
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
In this video, Reese Dailey explains how effective follow-up drives better results
across the dealership, including increased sales, higher F&I penetration, and
stronger customer retention.
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
