KBB: October New-Car Sales Expected to Jump 11.7 Percent
With one additional selling day, October sales are on track to reach 1.22 million units, KBB reported last week. And barring any economic setbacks, the vehicle information site expects sales to reach 15.6 million units this year.
IRVINE, Calif. — New-vehicle sales are expected to improve 11.7 percent in October to a total of 1.22 million units, according to data from Kelley Blue Book.
The company predicts that following the first year-over-year decline in 27 months in September, new-car sales should begin to bounce back in October. This October has one more selling day than last year, and in 2012, numbers were heavily affected by Hurricane Sandy’s impact on the East Coast. Barring another economic setback, industry sales remain on track to reach about 15.6 million units in 2013.
In October, new light-vehicle sales, including fleet, are expected to hit 1.22 million units, up 11.7 percent from last year and up 7.4 percent from September 2013, KBB predicts. The seasonally adjusted annual rate (SAAR) for October 2013 is estimated to be 15.4 million, up from 14.3 million in October 2012 and up from 15.2 million in September 2013. Retail sales are expected to account for 84 percent of sales in October 2013.
Toyota is poised to post the greatest sales growth from last year at 15.9 percent. Ford also is expected to report excellent sales results this month, driven largely by the demand for their F-Series as well as the recently redesigned Fusion and Escape. Chrysler, Honda and Nissan also are expected to post double-digit gains, largely on the heels of new redesigns and introductions such as the Jeep Cherokee, Honda Accord and Nissan Altima.
“The government shutdown didn’t impact consumers growing appetite for buying new vehicles,” said Alec Gutierrez, senior analyst for Kelley Blue Book. “The expectations were that car buyers would wait on the sidelines, but because of pent-up demand and credit availability, car sales are expected to increase 7 percent from last month.”
Continuing its trend, sales of compact crossovers will have the biggest improvement in October, with an expected gain of more than 25 percent.
Although General Motors has its new Chevrolet Silverado and GMC Sierra on the market, the impact of a recent $1,500 manufacturer’s suggested retail price (MSRP) increase on these trucks remains to be seen. Although the growth in the pickup truck sales appears to be slowing on the surface, sales were already beginning to heat up in the fourth quarter of 2012, so year-over-year comparisons will naturally subside as time goes on.
Sales Volume 1 | Market Share 2 | |||||
Manufacturer | Oct-13 | Oct-12 | YOY % | Oct-13 | Oct-12 | YOY % |
General Motors (Buick, Cadillac, Chevrolet, GMC) | 212,000 | 195,764 | 8.3% | 17.4% | 17.9% | -0.5% |
Ford Motor Company (Ford, Lincoln) | 191,000 | 167,947 | 13.7% | 15.7% | 15.4% | 0.3% |
Toyota Motor Company (Lexus, Scion, Toyota) | 180,000 | 155,242 | 15.9% | 14.8% | 14.2% | 0.5% |
Chrysler Group (Chrysler, Dodge, Jeep, RAM) | 142,000 | 126,185 | 12.5% | 11.6% | 11.6% | 0.1% |
American Honda (Acura, Honda) | 120,000 | 106,973 | 12.2% | 9.8% | 9.8% | 0.0% |
Nissan North America (Infiniti, Nissan) | 90,000 | 79,685 | 12.9% | 7.4% | 7.3% | 0.1% |
Hyundai-Kia | 95,000 | 92,723 | 2.5% | 7.8% | 8.5% | -0.7% |
Volkswagen Group (Audi, Volkswagen) | 48,000 | 46,019 | 4.3% | 3.9% | 4.2% | -0.3% |
Total 3 | 1,220,000 | 1,092,294 | 11.7% | - | - | - |
1 Historical data from OEM sales announcements | ||||||
2 Kelley Blue Book Automotive Insights | ||||||
3 Includes brands not shown | ||||||
Sales Volume 1 | Market Share | |||||
Segment | Oct-13 | Oct-12 | YOY % | Oct-13 | Oct-12 | YOY % |
Mid-Size Car | 189,000 | 171,085 | 10.5% | 15.5% | 15.7% | -0.2% |
Compact Car | 178,000 | 157,214 | 13.2% | 14.6% | 14.4% | 0.2% |
Compact Crossover | 150,000 | 118,603 | 26.5% | 12.3% | 10.9% | 1.4% |
Full-Size Pickup Truck | 166,000 | 147,199 | 12.8% | 13.6% | 13.5% | 0.1% |
Subcompact Car | 54,000 | 47,107 | 14.6% | 4.4% | 4.3% | 0.1% |
Total 2 | 1,220,000 | 1,092,294 | 11.7% | - | - | - |
1 Kelley Blue Book Automotive Insights | ||||||
2 Includes segments not shown | ||||||
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →