DEARBORN, Mich. — The Lincoln brand will now permanently offer its Lincoln Complimentary Maintenance Program to all new customers beginning with 2011 model-year vehicles.

The program was first introduced last summer as a promotion for select model year 2010 Lincoln lease and retail customers.

The program is designed to enhance the four-year, 50,000-mile bumper-to-bumper manufacturer’s warranty and is fully transferable to a second owner. Furthermore, the program includes coverage for oil and filter changes, tire rotations and multipoint inspections for up to eight service visits.

“We are redefining the Lincoln customer ownership experience,” said C.J. O’Donnell, Lincoln group marketing manager. “Lincoln Complimentary Maintenance is just one example of Ford Motor Company’s commitment to elevating the Lincoln brand and experience.”

The company also will expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.