SAN FRANCISCO — LotLinx has announced the appointment of Dave Shefferman as vice president of product management.

Shefferman has nearly two decades of experience in the high tech and automotive industries, including with Dealix, where he re-built UsedCars.com from a small classified site to a leading industry portal for used vehicle shopping.

In his new role, Shefferman will support LotLinx’s growth by leading product development and data strategy efforts for the LotLinx Deeplinking platform, a VIN-specific inventory advertising technology that directly links car shoppers from search engines and automotive research sites to the vehicle display pages (VDPs) on dealerships’ websites.

“Dave’s deep product expertise and strong entrepreneurial spirit are incredible assets for LotLinx,” said Dean Evans, LotLinx’s CEO. “As we continue to experience strong growth, his skills will be instrumental in helping us continue to provide a positive and efficient online experience for dealerships and consumers.”

Shefferman has an impressive track record of designing and implementing proven technology enhancements. As director of product management for Dealix, he led the re-launch of UsedCars.com and tripled used car lead volume and revenue in the first month alone. He began his career in digital marketing as the marketing manager for E-LOAN, where he led the development of end-to-end reporting and analytics systems. Most recently, he served as director of product management, data operations and development for Trulia.com, designing systems and patented processes to manage real estate listing data quality and integrity.

“LotLinx is a proven technology platform that streamlines the car buying process and delivers higher conversion rates at a fraction of the cost of other marketing channels,” Shefferman said. “I think the product is phenomenal, and I’m excited to be working with a fast-growth company and a team of industry veterans who are committed to delivering the best online experience possible.”