FI showroom red and grey logo
MenuMENU
SearchSEARCH

Mazda Names New Marketing VP

Industry veteran Russell Wager will lead the carmaker's integrated marketing communications programs.

by Staff
October 2, 2012
2 min to read


IRVINE, Calif. — Mazda North American Operations (MNAO) announced that Russell Wager was named vice president of marketing for the company's U.S. Operations. Wager brings with him more than 20 years of automotive marketing experience.

"We're thrilled to have Russell join the Mazda team," said Jim O'Sullivan, MNAO president and CEO. "He brings a passion and knowledge to the position that will be the cornerstone of our efforts to move the Mazda business in the U.S. to the next level. In the agency team we've built over the past two years with The Garage Team Mazda, Russell will find a creative and passionate group of people here in Irvine, and we look forward to his leading our communications efforts as we drive Mazda forward."

Ad Loading...

Wager will oversee all aspects of U.S. marketing communications, including print and electronic advertising, social media, the MazdaUSA.com website, public relations, brand experience, auto shows, sales training and aspects of retail operations. He will also manage the relationship with the company's integrated marketing communications agency, The Garage Team Mazda.

Wager joins Mazda from the Asia Pacific region where he spent the last few years at TBWA/Hakuhodo International in Tokyo. He has also led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, davidandgoliath and Doner Advertising, where he directed the MNAO account that he will now lead.

Wager will report to Robert Davis, MNAO's senior vice president of U.S. Operations.

 

More F&I

Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Ad Loading...
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →