IRVINE, Calif. — AutoGravity has added Mercedes-Benz Financial Services to its auto financing app, which allows car buyers to search for loan and lease options based on the vehicle they want.

The partnership gives AutoGravity users access to Mercedes-Benz Financial Services when purchasing a Mercedes-Benz or smart vehicles. The captive is already integrated into the public beta release of AutoGravity's platform, which is available as an iOS app, Android app and mobile-responsive web app, according to the company.

“Our partnership with AutoGravity is valuable, because it enhances our positioning among the growing number of digital savvy consumers who rely on smartphone technology when making purchasing decisions,” said Peter Zieringer, president and CEO of Mercedes-Benz Financial Services.

The AutoGravity app is designed to allow car buyers to choose any new car make, model and trim, browse nearby dealerships that sell that car, apply for financing online in three steps, and then select from up to four resulting financing offers. Customers are then able to take their selected offer to the dealership and complete the lease or purchasing process.

“AutoGravity was created to empower car buyers through their smartphones and give them access to a wide selection of auto finance options from the palm of their hands,” said Andy Hinrichs, founder and CEO of AutoGravity. “The partnership with Mercedes-Benz Financial Services provides choice for our users and gives Mercedes-Benz access to a broader pool of new and existing digitally savvy customers. This is a prime example of how the AutoGravity platform benefits consumers, dealerships and lenders.”