Mitsubishi Store Coming to Minneapolis Area
Walser Auto Group to add brand to its already large list with new dealership.
2025 Outlander is part of brand's 2030 lineup refreshes.
Mitsubishi Motors North America
Minnesota-based Walser Automotive Group is set to add the Mitsubishi brand to its stable when it opens its newest dealership this spring.
One of the biggest U.S. auto groups, Walser plans to open the Mitsubishi store in the Minneapolis suburb of Burnsville, marking its 35th dealership across 20 brands.
“Walser Automotive brings an impressive level of commitment to customer satisfaction, exactly what the next generation of Mitsubishi Motors in the U.S. needs to catapult our business forward,” said Mark Chaffin, president and CEO of the Japanese automaker’s North American division, in a press release on the new store.
“I couldn't be more proud to welcome Walser to the Mitsubishi dealer partner family."
Walser originated with a single store in 1954 and calls itself “one of the pioneers of the ‘one person, one price’ shopping and buying process.
"Mitsubishi's focus on innovation, technology, and great service aligns with Walser's commitment to building strong relationships in the communities we serve and delivering a more seamless car buying and ownership experience,” said the auto group’s CEO, Andrew Walser.
Mitsubishi says its Momentum 2030 plan of lineup and dealership design refreshes, plus “deep investment in digital processes” to make vehicle shopping easier, is attracting retailers in new markets such as Burnsville.
More Industry
Auto Industry Execs Talk Trade, Tariffs
Participants in a U.S.-Canada discussion tallied the costs and compiled a list of remedies, including preservation of the North American trade agreement that the U.S. recently declined to renew.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Texas Dealerships Rebranded After Sale
The Norm Reeves group of stores had owned the three rooftops in the greater Dallas-Fort Worth metro area that now operate under a homegrown group’s signature.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
All on One Team
Since finance-and-insurance was added to the auto dealership, most stores’ F&I teams have been separated from sales like a car’s trunk is separated from the engine. It doesn’t have to – and shouldn’t – be that way.
Read More →
Auto Dealers Have Some Phone Homework
A midyear study found that stores can do a better job of converting both inbound and outbound calls into customer appointments for increased sales.
Read More →
Hyundai Ventures Aim for Deeper AI Dive
The automaker announced partnerships with several technology industry leaders to pursue an ambitious plan for integrating AI into its manufacturing and well beyond automotive.
Read More →
Early Intervention Saves Retention
Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →