The platform conducts a soft credit pull, allowing consumers to browse the models that they qualify to acquire.   -  IMAGE: Mitsubishi Motors

The platform conducts a soft credit pull, allowing consumers to browse the models that they qualify to acquire.

IMAGE: Mitsubishi Motors

Mitsubishi’s North America arm said it’s introducing a platform that connects prequalified car buyers to in-store sales staff in what it calls an “industry-first digital solution.”

In a partnership with AutoFi and Santander Consumer USA, the Japanese automaker is offering consumers a “seamless shopping experience” with the new platform.

Called ClickShop 2.0, the platform combines AutoFi technology with Santander’s financing offerings to “revolutionize the way consumers shop,” Mitsubishi said in a press release.

The carmaker said the technology provides more transparency and a “dramatically” shorter sale process. It said it’s the first U.S.-based automaker to offer a “personalized shop-by-payment” on its websites.

The platform conducts a soft credit pull, allowing consumers to browse the models that they qualify to acquire. When they visit the dealership, a salesperson resumes the process in person to finalize a sale.

Mitsubishi says early results of the new technology show it’s cutting the time it takes for consumers to shop and buy by 70%.

“We intend to allow our customers to shop where and when they choose, through our award-winning franchised dealer partners,” said Mitsubishi North America President and CEO Mark Chaffin. “ClickShop 2.0 makes buying a new car fast and fair, establishing a positive relationship with our customers right from the start.”

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Originally posted on Auto Dealer Today

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