Motive Auto Finance Launches Online Loan Matching
Clients of the automotive financial services company can now submit a credit application via Motive Auto Finance’s website to be matched to a dealer or lender willing to fund their loan.
WILMINGTON, N.C. — Motive Auto Finance has launched an online loan-matching platform, enabling clients to submit a credit application via the company's secure portal, and then be matched to a dealer or lender willing to fund their loan.
From here, users enjoy the convenience of working one-on-one with a finance specialist from their dealer or lender to complete the financing process, according to the company. Approved borrowers are welcomed with an individual appointment at their dealership, where they can select their new or used vehicle without the hassles and stress of locking down funding.
"These days, time is at a premium like never before, and consumers expect technology to deliver convenience," said one company spokesperson. "Financing a car is no different. We are serving as the bridge between consumers, dealers, and lenders - matching them in real-time, with no hassles or obligations."
Motive Auto Finance has a national presence and is working to expand its dealer network.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →