Motorcyclist Deaths Keep Growing
The youngest riders figure prominently in fatal crashes.

In 2023, there were 31 per 100 million vehicle miles traveled, compared to one passenger-car occupant fatality, according to the NHTSA.
Pexels/Quintin Gellar
The number of motorcyclists killed on American roads rose in the most recent full year for which data is available, and fatalities among the youngest riders spiked sharply.
Motorcyclist deaths rose 1% in 2023 to more than 6,300, or 15% of all traffic deaths, while fatalities among riders ages 15 to 20 jumped 44% to 505, according to National Highway Traffic Safety Administration data.
Overall vehicle crashes involving teenage drivers spike in the summer months, according to a separate report AAA released this week. The motor club federation says that more than 13,000 traffic fatalities between 2019 and 2023 involved a teen driver, and over 30% of the deaths happened between the Memorial Day and Labor Day holidays.
In motorcyclist road deaths, drunk driving also plays a sizable role, according to NHTSA data. The number of alcohol-impaired motorcyclists involved in fatal crashes fell 6% to about 1,700 in 2023, the federal agency said. But 41% of riders killed in single-vehicle crashes were impaired.
The agency established a Motorcyclist Advisory Council last summer to help guide it on road safety issues for riders due their rising fatality numbers, with the goal of developing new policies and strategies.
“Far too many motorcyclists are still being killed or injured in traffic crashes across America,” said NHTSA Chief Counsel Peter Simshauser in a press release on the 2023 fatalities. “These tragedies are preventable, and it is essential that both riders and drivers pay close attention to their driving habits and to each other while out on the roads.”
Motorcyclist deaths stand out among U.S. traffic fatalities. In 2023, there were 31 per 100 million vehicle miles traveled, compared to one passenger-car occupant fatality, the agency said.
More Industry

European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
AutoNation Acquires Top Toyota Store
The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.
Read More →
Reynolds Names Speakers for Amplify Event
The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Inventory of New Units Stable
Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.
Read More →
Auto Trade Group Supports Emissions Delay
The Alliance for Automotive Innovation announced its support of a delayed timeline for federal emission standards for light- and medium-duty vehicles.
Read More →