BALTIMORE, Md. — Motorize has unveiled its latest product in its suite of web- and mobile-based automotive services, the Motorize F&I Menu. Officials said the menu was designed to increase profit and reduce overhead costs while also allowing F&I managers to present product in a consumer-friendly manner.

The Motorize F&I menu provides sales and finance personnel with a wealth of utilities to inform customers of their available products and programs to protect their vehicle purchases, which, in turn, generates more revenue for the dealerships and their partners, officials said.

“One of the things that makes the Motorize F&I Menu truly unique is that we were able to combine the knowledge of F&I managers and product agents with modern user-experience techniques and cutting-edge programming,” said Scott Ferber, chairman and co-founder at Motorize. “In the end, this combination of knowledge and technology enabled us to create a product that has been tested and proven to increase [profit per retail unit] and [product per retail unit] while giving car buyers more peace of mind.”

Through Motorize’s partnership with F&I Express, the new menu offers fast, comprehensive, and accurate product rating for all types of F&I products, combined with fast and easy-to-use econtracting. Econtracting expedites coverage for purchased products and reduces both the number of errors and the overhead costs of manual remittance.

“The integration of F&I Express and Motorize is a win-win for dealers across the board,” said Brian Reed, CEO of Intersection Technologies Inc. “The partnership strengthens the aftermarket industry by streamlining the F&I department through econtracting, saving time and money by using one sign-on to access all F&I products, eliminating redundant data entry and producing error-free contracts every time.”

Gary Crossley Ford, which piloted the new menu, has seen tangible success and increased F&I product sales as a result of the Motorize F&I Menu.“Since we began using the Motorize Menu platform eight months ago, we have increased our PRU by $400 and our PPRU by 26 percent,” said Ben Pacheco, the dealership’s general sales manager. “Its ease of use and interactive nature have really hit home with our customers.”