FI showroom red and grey logo
MenuMENU
SearchSEARCH

NADA: Employee Salaries at New-Car Dealerships Rise

Not only was employee turnover below the rate recorded in the private sector, dealership employees earned 29% more than private-sector workers. The study also showed that F&I had the highest ratio of women.

by Staff
October 27, 2015
3 min to read


MCLEAN, Va. — Employee compensation and productivity at new-car dealerships increased across all job positions in 2014, according to a new report released today by the National Automobile Dealers Association (NADA).

In 2014, the median weekly income for all employees at new-car dealerships increased 5.1% to $1,026. On average, dealership employees earned nearly 29% more than employees in the private-sector workforce, according to a comparison of dealership salaries and 2014 fourth-quarter median weekly earnings of all U.S. employees, as compiled by the Bureau of Labor Statistics (BLS).

Ad Loading...

“The bottom line is that new-car dealerships offer well-paying jobs with benefits,” said NADA Chief Economist Steven Szakaly. “Jobs at new-car dealerships have continued to outpace average U.S. wages, and are some of the best-paying jobs available. This highlights the importance of the retail-auto industry to U.S. job growth, and how critical new-car dealerships have become in their communities across the country in providing high-paying, stable employment opportunities following the recession.”

In addition to national and regional data on dealership compensation, the 2015 Dealership Workforce Study report included data on retention and turnover for 60 dealership job positions, as well as information on employee benefits, hours of operation and work schedules.

Dealership productivity, which is measured as monthly gross profit per employee, increased 3.4% to $8,410 per month per employee in 2014. Growth in average and median weekly wages was in line with estimated increases in employee productivity and the competition for talented dealership employees, Szakaly added.

Employee turnover across all dealership positions increased from 36% to 39%, which is still five percentage points below the BLS-estimated 44% turnover within the entire private sector.

The only key dealership position whose annualized turnover exceeded that of the average private-sector rate was sales consultant, which recorded a turnover rate of 72%.

Ad Loading...

“The high turnover rate of sales consultants can be attributed to two factors,” Szakaly added. “First, this represents many entry-level workers who decided to try sales but then realized they did not like it. Second, automotive retailing is going through major industry changes, which is putting pressure on sales staff earnings.”

Annualized turnover for all dealership positions varied significantly by region, from a low of 27% in the Mid-Atlantic region (New Jersey, New York and Pennsylvania) to a high of 46% in the Mountain region (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah and Wyoming).

Other key 2014 workforce trends identified by the NADA’s 2015 workforce study:

  • Growth in median income for key sales positions averaged 1.8% compared to an average of 6.2% for fixed-operations positions.

  • Women comprised 18.5% of employees on new-car dealership payrolls in 2014, nearly a full percentage point more than in 2013. Among the key positions, F&I manager had the highest ratio of women followed by service advisor.

  • The percentage of Millennials working in dealerships increased from 27% to 31%. Millennials represented 48% of dealership new hires in 2014.

  • Employees working at midsize dealer groups (10 to 40 dealerships) outpaced large dealer groups in weekly earnings.

  • The number of dealerships that were open on Sunday increased to 41% in 2014 from 34% in 2012.

The fourth annual Dealership Workforce Study report was prepared for NADA by the research firm ESI Trends, which analyzed 290,000 payroll records. In addition, each dealership completed a questionnaire and supplied information on sales volume, weekend work schedules and employee benefits.

Ad Loading...

The enrollment period to participate in the 2016 study opens on Dec. 16. For more information or to participate in the next study, visit www.nadaworkforcestudy.com.

 

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →