NADA: Franchised Dealership Payrolls Up Nearly 2%
Wages continue to rise for workers at U.S. new car dealerships, who earned an average of $72,800 in 2018, according to a midyear NADA Data report.

The average employee’s earnings were up 1.3% and total payroll was up nearly 2% at America’s franchised dealerships in 2018, according to the latest figures from the National Automobile Dealers Association.
Photo by Rob Brown via Pixabay
TYSONS, Va. — The National Automobile Dealers Association released a midyear version of NADA Data 2019, a biannual financial profile of America’s franchised dealerships.
Analysts said the report underscores the vital economic contributions of new car dealers nationwide. They found that, as of the end of June 2019, the country’s 16,741 franchised light vehicle dealerships directly employed more than 1.1 million Americans with an annual payroll of $66.6 billion — up nearly 2% from 2017, according to the most recent data available from the federal Bureau of Labor Statistics.
“Dealers continue to boast one of the highest average salaries of all industries.”
“In addition to strong direct dealership employment, dealerships are responsible for hundreds of thousands of supporting jobs in local communities across the country,” said NADA senior economist Patrick Manzi. “Dealerships spend billions of dollars in their communities on contracting and other services, further enhancing the economic footprint of the retail automotive industry.”

The average annual earnings for employees at new car dealerships was $72,800 in 2018, up from $71,916 in 2017, a 1.3% increase.
“Dealers are committed to their employees and strengthening the U.S. and local economies. Hence, for the past several years, dealership employees have seen steady increases in their incomes as well as in their total compensation,” Manzi added. “In fact, jobs at dealerships offer higher salaries relative to other retail sectors, and dealers continue to boast one of the highest average salaries of all industries.”
To read the report in its entirety, click here.
Originally posted on Auto Dealer Today
More Showroom

Auto Transaction Prices Hit New Height
October sales of big, pricey models push up the average, even as budget-conscious consumers snag more economical options.
Read More →
Making the Safe Choice
Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice
Read More →
Inventory Holds Steady
September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.
Read More →
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →