FI showroom red and grey logo
MenuMENU
SearchSEARCH

NADA Reports Double-Digit SAAR Increase in April

Larger inventories and greater fleet sales boosted light-duty sales.

May 4, 2023
NADA Reports Double-Digit SAAR Increase in April

NADA predicts continued sales improvement driven by greater vehicle availability for the remainder of the year. 

Credit:

Tom Fisk

2 min to read


 

New light-duty SAAR increased 11.4% year-over-year in April, according to the most recent National Automobile Dealers Association Market Beat.

The report noted April had 15.9 million units, compared to 14.3 million a year earlier. With more cars available for people and companies to buy, some of the built-up demand was finally relieved, pushing up sales. Wards Intelligence estimates 16% of April sales will be fleet sales.

Ad Loading...

NADA also reports an increasing number of new-vehicle incentives contributed to the April sales boost.

J.D. Power predicts April incentive spending per unit will be $1,599, which is a year-over-year jump. Average incentive spending has risen from its lowest levels, but not every OEM has seen the same raise. Some OEMs have been able to boost new-vehicle supply significantly, but others are still having an issue with vehicle production.

“Those OEMs with more supply will be better able to offer incentives, and some may even participate in Memorial Day discounting later this month,” NADA’s report said.

Interest rates and transaction prices are still high, pushing new-car payments even higher, NADA reported.

J.D. Power says the typical payment on a new-car loan in April will hit $729, a jump of $48 year-over-year. The biggest factor in the higher average payments is interest rate hikes. The interest rate on a new-vehicle finance contract should have hit 6.8% in April, up 227 points year-over-year. Interest rates will probably climb higher, NADA says, as the Fed is expected to increase rates at its meeting this week.

Ad Loading...

The NADA report predicts continued sales improvement driven by greater vehicle availability for the remainder of the year.

“Our forecast for 2023 is 14.6 million units,” NADA says.

The entire NADA report can be downloaded here.

 

 

Originally posted on Auto Dealer Today

More Showroom

exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
Ad Loading...
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Ad Loading...
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Ad Loading...
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →