FI showroom red and grey logo
MenuMENU
SearchSEARCH

NADA Reports Double-Digit SAAR Increase in April

Larger inventories and greater fleet sales boosted light-duty sales.

May 4, 2023
NADA Reports Double-Digit SAAR Increase in April

NADA predicts continued sales improvement driven by greater vehicle availability for the remainder of the year. 

Credit:

Tom Fisk

2 min to read


 

New light-duty SAAR increased 11.4% year-over-year in April, according to the most recent National Automobile Dealers Association Market Beat.

The report noted April had 15.9 million units, compared to 14.3 million a year earlier. With more cars available for people and companies to buy, some of the built-up demand was finally relieved, pushing up sales. Wards Intelligence estimates 16% of April sales will be fleet sales.

Ad Loading...

NADA also reports an increasing number of new-vehicle incentives contributed to the April sales boost.

J.D. Power predicts April incentive spending per unit will be $1,599, which is a year-over-year jump. Average incentive spending has risen from its lowest levels, but not every OEM has seen the same raise. Some OEMs have been able to boost new-vehicle supply significantly, but others are still having an issue with vehicle production.

“Those OEMs with more supply will be better able to offer incentives, and some may even participate in Memorial Day discounting later this month,” NADA’s report said.

Interest rates and transaction prices are still high, pushing new-car payments even higher, NADA reported.

J.D. Power says the typical payment on a new-car loan in April will hit $729, a jump of $48 year-over-year. The biggest factor in the higher average payments is interest rate hikes. The interest rate on a new-vehicle finance contract should have hit 6.8% in April, up 227 points year-over-year. Interest rates will probably climb higher, NADA says, as the Fed is expected to increase rates at its meeting this week.

Ad Loading...

The NADA report predicts continued sales improvement driven by greater vehicle availability for the remainder of the year.

“Our forecast for 2023 is 14.6 million units,” NADA says.

The entire NADA report can be downloaded here.

 

 

Originally posted on Auto Dealer Today

More Showroom

Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Ad Loading...
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
Ad Loading...
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →