Costa Mesa, Calif.— NADAguides and AutoTrader.com, have announced the launch of the 'Find a Dealer' campaign, a program designed to help shoppers find local automotive dealers through which they can buy new and used cars, faster and easier than ever before.

The integrated campaign, available in both the new car and used car sections of the NADAguides.com Web site, allows shoppers who are researching pricing and specification information for virtually every car on the market today, to find dealers within their local market area, all with the click of a mouse.

The program is powered by AutoTrader.com's dealer locator technology which allows users the opportunity not only to find a dealer geographically close to them, but also to find retailers who provide special financing, offers, particular services, inventory types, languages spoken and particular amenities, among other features. This technology ensures shoppers find the best dealer to meet their specific needs.

"We're excited about the launch of the 'Find a Dealer' program," said Don Christy, Jr., president and CEO of NADAguides.com. "NADAguides.com is committed to helping shoppers research virtually every aspect of a new or used car and AutoTrader.com is committed to helping shoppers find the perfect car — and the perfect dealer — to meet their needs. The launch of our integrated dealer campaign is a win-win for both our customers and for the business offerings we provide to the millions of shoppers who visit our Web site each and every month."

"AutoTrader.com's ‘Find A Dealer’ feature epitomizes the value we place on helping consumers not only find the vehicle that best suits their needs, but also find the dealership that accommodates their car-shopping requirements and customer service expectations," said Chip Perry, president and chief executive officer, AutoTrader.com. "We're proud to offer this unique feature through NADAguides.com to further assist today's savvy vehicle shopper."