FI showroom red and grey logo
MenuMENU
SearchSEARCH

New-Vehicle Sales Finishing Strong

November forecast sees benefits of high inventories, post-election certainty.

November 26, 2024
New-Vehicle Sales Finishing Strong

Incentives are about 8% of the average transaction price and the highest in three and a half years.

Credit:

Pexels/Sarmad Mughal

1 min to read


U.S. new-vehicle sales, with one more month to go in 2024, are on track to best last year’s.

A Cox Automotive forecast puts November sales volume at a seasonally adjusted annual rate of 16 million units, up half a million from a year earlier. It projects November sales to hit 1.3 million.

Ad Loading...

Cox further expects a strong finish next month since the November election eliminated market-dampening uncertainty.

“With less uncertainty in the market, consumer confidence is moving higher, which will likely increase consumer willingness to buy a new vehicle,” said Cox Senior Economist Charlie Chesbrough. “Additionally, vehicle affordability is improving, thanks to higher incentives and falling auto loan rates, which increase consumers’ ability to buy.”

Generous incentives – about 8% of the average transaction price and the highest in three and a half years – are automakers’ answer to fattened inventories, which exceeded three million units in November for the first time since the pandemic and surpassed year-ago levels by more than 675,000 units. Days’ supply rose by two days to 85, 10 days above a year ago.

Electric-vehicle sales may be supercharged through the end of the year, Cox said, as consumers take advantage of federal tax credits that the Trump administration may reduce or eliminate.

DIG DEEPER: Delinquent Auto Loan Growth Down

 

 

 

More Showroom

Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Ad Loading...
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
Ad Loading...
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →