CHICAGO — ForeverCar, a digital vehicle service contract (VSC) technology provider, announced the launch of a dealer-branded VSC sales platform. It's designed to help dealers sell protection products for older, higher mileage vehicles. The platform is also designed to help dealers recapture “lost” VSC opportunities from prior lead investments.

“ForeverCar is the first dealer-branded service contract portal that also uniquely remarkets service contracts to the tens of thousands of leads a dealer has in its database to help monetize some of the 70% of vehicle buyers who decline to purchase this coverage. That is an incredible amount of opportunity to recoup,” said Brooke Schulz Fernandez, the company's vice president of business development.

The platform, according to the company, will help dealers drive service agreement sales, service department volume, and customer retention for franchised used-car departments that have limited offerings for buyers of older, higher mileage cars. It is also designed for independent dealers who don’t offer VSCs, as well as dealers who want to monetize prior investments in leads by offering them VSCs.

“Our platform helps dealers give customers more choices for protecting their vehicle investment, and it drives service department visits to build service sales and long-term retention,” Fernandez said. “We designed this tool to deliver solutions dealers indicated were missing from their current VSC sales practices.”

The company plans to present its product at the upcoming 2017 NADA Expo and Convention in Conference Room No. 103.