Pearl to Debut Pre-Owned Marketing Platform at NADA 2018
Pearl Technology Holdings plans to unveil a ‘next-generation’ used-vehicle sales platform at this month’s NADA convention.
DALLAS — Pearl Technology Holdings announced it will introduce a new pre-owned marketing platform at this year’s NADA convention in Las Vegas. Pearl Pre-Owned will exclusively focus on pre-owned profitability with “consumer-centric” vehicle sourcing tools and “targeted and efficient” marketing modules.
The platform seamlessly incorporates and utilizes 6 of Pearl’s most powerful tools; Propensity360, VehicleXchange, ShowroomXpress, Trade-In Concierge, RPM and Pearl Proximity. It is also automated and mobile, providing dealer clients flexibility and constant consumer engagement, all according to Bruce Thompson, Pearl’s founder and CEO.
“The elephant in the room in the automotive industry is profitability. According to NADA, the average net profit on a pre-owned vehicle in 2017 was $116 and down more than 30% over the last three years,” Thompson said. “The treadmill dealers are on is simply unsustainable, and if things remain status quo, many dealers won’t be around in the next 10 years. Everyone is making money except the dealer, and that has to change.”
Pearl Pre-Owned focuses on the two primary pillars of auto retailing; sourcing inventory and turning it quickly for a fair profit. The platform establishes multiple “direct from consumer” sourcing channels that are automated, constant and mobile. Once vehicles are sourced, they are immediately marketed to the customers most likely to buy them; both from the dealer’s database and from the market. The system was designed to utilize exact payment-matching technology and intelligence to match vehicles to the consumers who can afford to buy them.
“The bottom line is we have the intelligence to know who is likely to buy what and when they are likely to buy it. Sourcing directly from consumers saves the dealer a fortune in fees. Knowing exactly who to market to means that we don’t have to cast the traditional wide advertising net to find them. As a result, hundreds of thousands of dollars, if not millions, can be saved per year,” Thompson said.
Visit Pearl Technology Holdings at Booth 4016C at the NADA convention.
More F&I
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →