Penske Enters Wisconsin Market
Penske is extending its footprint into Wisconsin with the acquisition of two dealerships. Officials say the locations should contribute annualized revenues of approximately $130 million.
BLOOMFIELD HILLS, Mich. — Penske Automotive Group Inc. announced this week that it has entered the Wisconsin market with the acquisition of Jon Lancaster Toyota Scion and Lexus of Madison. The acquired dealerships are expected to contribute annualized revenues of approximately $130 million.
"Entering the Madison, Wis., market is an important step in our effort to build scale in the upper Midwest,” said Ramonat, the group’s Central region executive vice president. “Coupled with our existing BMW and MINI franchises in Minneapolis, the Toyota and Lexus dealerships in Madison provide an outstanding footprint to leverage our operations and grow our business."
The Toyota dealership is housed in a 70,000-square-foot facility that stretches across 10 acres in in east Madison. Lexus of Madison is an Elite of Lexus dealership located in west Madison, and operates on nine acres in a 45,000-square-feet facility.
Other terms of the transaction were not announced.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →