Protective Asset Protection, a provider of F&I programs and services, expanded its power-sports lifetime battery protection program to all states, with the exception of Florida and Washington.

The program ensures replacement coverage for new and used batteries for on-road motorcycles, off-road motorcycles, ATVs, UTVs, snowmobiles, personal watercraft and mopeds. It also covers diagnostic and labor costs, and battery-replacement services can be performed at any licensed repair facility. Vehicles with one battery only are eligible for coverage, and product training for participating power-sports dealers is available on Protective’s online training platform.

“It's important for power-sports dealers to have the right service repair and parts replacement programs to keep customer satisfaction levels high,” said Bill Koster, vice president, specialty sales and training for Protective Asset Protection. “Power-sports customers and enthusiasts want the very best for their units, and dealers who provide the right level of service ensure long-term customer relationships in what is still considered a challenging, unpredictable market and economy.”

According to industry observers, the weight of rising inflation and changing consumer confidence could impact the power-sports market in 2023. Overall, the market remains stable, with relatively unchanged seasonality trends, and dealers remain focused on identifying the right programs that add value to their businesses.