FI showroom red and grey logo
MenuMENU
SearchSEARCH

Protective Closes on AUL Acquisition

Acquisition adds complementary product portfolio to Protective's asset protection division.

May 2, 2022
Protective Closes on AUL Acquisition

Acquisition adds complementary product portfolio to Protective's asset protection division.

2 min to read


BIRMINGHAM, Ala. – Protective Life Corporation, a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), is proud to announce that its principal subsidiary, Protective Life Insurance Company, completed the acquisition of leading automotive finance and insurance provider AUL Corp. (“AUL”).

The transaction, which was announced on March 21, 2022, allows Protective to offer additional solutions, protect more customers and accelerate growth. 

Ad Loading...

“Growth through acquisitions continues to be an important part of Protective’s success story; however, it’s important for us to find the right companies for our business model and culture,” said Rich Bielen, president and CEO of Protective. “AUL’s shared values, reputation for great customer and dealer service, and commitment to serving the community made it an excellent fit. I could not be more proud to have this team as part of Protective’s Asset Protection Division.”

Protective Asset Protection’s offerings include, among others, extended service contracts, guaranteed asset protection and ancillary products to protect consumers’ investments in automobiles, recreational vehicles, watercraft and powersports vehicles. In addition, Protective Asset Protection offers a robust portfolio of dealer participation programs, training and technology solutions through a network of general agents as well as a direct sales force. Founded in 1990, AUL, a pioneer in the used car service contract industry, offers a variety of finance and insurance products including warranties, vehicle service contracts, guaranteed asset protection insurance and a suite of ancillary products.

“AUL’s reputation as an industry leader in the high-mileage car space was built by a talented team that we are excited to welcome as part of the Protective family,” said Scott Karchunas, president of Protective Asset Protection. “We look forward to becoming an even stronger organization by leveraging the experience and strengths of both companies and teams under the Protective brand.”

This transaction represents Protective’s 59th acquisition and its sixth acquisition completed since Protective became part of Dai-ichi in 2015.

In this transaction, Maynard, Cooper & Gale, P.C. acted as external legal counsel for Protective, and Patterson Belknap Webb & Tyler LLP represented AUL. Houlihan Lokey acted as financial advisor to AUL in the transaction.

Originally posted on Auto Dealer Today

More F&I

Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on Gap

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
Ad Loading...
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Ad Loading...
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&I•August 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Ad Loading...
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&I•July 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →