LAS VEGAS — Voted a “Best in Class” speaker by attendees of last year’s F&I Conference, F&I trainer Ron Reahard will return as a featured speaker at the 2013 F&I Conference. He will deliver “Crank Up the Value of F&I,” a workshop that will center on how F&I offices can update their processes.

Reahard, president of Ron Reahard & Associates and longtime contributor to F&I and Showroom, has focused heavily in recent years on how the F&I office can better connect with today’s consumer. At last year’s F&I conference, he delivered “Make the Internet Your Ally,” a session that focused on how F&I managers can prepare for today’s Internet shopper. This year, he’s continuing that messaging by focusing on the F&I process.

“If you’re still using product brochures and evidence manuals with three-year-old repair orders enshrined in plastic sheets to pitch product, you need to be at this session,” said Gregory Arroyo, editorial director of F&I and Showroom and Auto Dealer Monthly magazines. “If you’ve heard Ron speak before, you know he’s not a fan of pressure sales techniques and forcing customers to listen to sales pitches for products they have no interest in buying. Well, he’s going to show you how a well-designed process can drive that interest so customers can make more informed decisions.”

Last year, attendees of the magazine’s annual conference voted Reahard a “Best in Class” speaker, an honor he shared with F&I trainers Tony Dupaquier, Luis Garcia and Gerry Gould. Reahard has conducted numerous seminars and management workshops for the National Automotive Dealers Association’s annual conference, as well as a host of other industry events. He’s also a member of the Association of Finance and Insurance professionals.

The F&I Conference is one of three shows being hosted at Industry Summit 2013, which is being held at the Paris Las Vegas hotel Sept. 16-18. For more information, visit www.industrysummit.com.