FI showroom red and grey logo
MenuMENU
SearchSEARCH

Recalls Driving Up Service Satisfaction, J.D. Power Reports

Service satisfaction is on the rise despite the three-year increase in vehicle recalls, according to J.D. Power. The firm also reported that customer satisfaction was significantly higher at dealerships offering service express lanes.

by Staff
March 19, 2015
Recalls Driving Up Service Satisfaction, J.D. Power Reports

 

2 min to read


WESTLAKE, Calif. ─ Despite the percentage of dealer service visits relating to recalls reaching a five-year high of 16 percent, satisfaction among those customers is on the rise, according to a J.D. Power study.

Customer service has increased from 777 in 2014 to 789 (on a 1,000-point scale) in 2015, according to the 2015 U.S. Customer Service Index (CSI) study, which measured customer satisfaction for maintenance or repair work among owners and lessees of one- to five-year-old vehicles.

Ad Loading...

Satisfaction among customers who made a non-recall-related service visit was 11 points lower than customers who did. In 2013 and 2014, the gap in satisfaction was 27 and 21 points, respectively.

“Even though recalls can create a large influx of customers into the service department and really strain capacity, automakers are better prepared to handle recalls than they were a few years ago,” said Chris Sutton, vice president of U.S. automotive retail practice at J.D. Power. “Manufacturers have shown that it is possible to turn a potential negative into a positive when it comes to recalls if they’re done in a way that doesn’t inconvenience the customer.

With a CSI score of 836, Buick ranked highest among mass-market brands for a second consecutive year. Rounding out the top five mass-market brands in the ranking were MINI (834), Volkswagen (818), GMC (811), and Chevrolet (807).

With a score of 877, Jaguar ranked highest in satisfaction with dealer service among luxury brands. Following Jaguar in the luxury ranking were Lexus (870), Audi (865), Lincoln (861) and Cadillac (858).

The study also revealed that overall satisfaction with dealer service averages 852 among luxury brands and 792 among mass-market brands. Additionally, dealers that offer some type of express lane for customers who do not schedule service appointments substantially outperformed those that didn’t offer that option (819 vs. 764, respectively).

Ad Loading...

“Among customers servicing at a dealership with an express lane, 52% indicate speaking to a service advisor immediately, compared with 38% of those servicing at a non-express lane dealer,” J.D. Power noted.

J.D. Power also looked at internet service appointment scheduling. And according to the study, only 9% of customers take advantage of such offerings, compared with 73% who call for an appointment. The firm noted that 45% of customers say they are unaware of the availability of Internet scheduling.

The study also showed that 29 percent of customers said the service advisor recommended additional, with the proportion of customers who agree to the additional work being 47 percent. Additionally, customers spent an average of $277 on that additional recommended work, compared with the $171 spent by customer who declined the additional recommended work.

 

More F&I

Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →
Industryby Hannah MitchellFebruary 4, 2026

Auto Insurance Cost Reprieve

2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.

Read More →
Reese Dailey from Automotive Training Academy by Assurant
F&IFebruary 4, 2026

Cash Deal Strategies

In this video, Reese Dailey of the Automotive Training Academy by Assurant reveals strategies to make cash deals profitable without relying on monthly payment bumps.

Read More →
Ad Loading...
Cox Automotive and Dealertrack logos displayed over a dealership showroom background.
F&Iby StaffFebruary 3, 2026

Cox Auto Says Dealertrack Offers Greater Finance Efficiency

Suite of new APIs, product enhancements and integrations is designed to help maximize contracting and funding efficiency for lenders and their dealer partners.

Read More →