FI showroom red and grey logo
MenuMENU
SearchSEARCH

Recalls Driving Up Service Satisfaction, J.D. Power Reports

Service satisfaction is on the rise despite the three-year increase in vehicle recalls, according to J.D. Power. The firm also reported that customer satisfaction was significantly higher at dealerships offering service express lanes.

by Staff
March 19, 2015
Recalls Driving Up Service Satisfaction, J.D. Power Reports

 

2 min to read


WESTLAKE, Calif. ─ Despite the percentage of dealer service visits relating to recalls reaching a five-year high of 16 percent, satisfaction among those customers is on the rise, according to a J.D. Power study.

Customer service has increased from 777 in 2014 to 789 (on a 1,000-point scale) in 2015, according to the 2015 U.S. Customer Service Index (CSI) study, which measured customer satisfaction for maintenance or repair work among owners and lessees of one- to five-year-old vehicles.

Ad Loading...

Satisfaction among customers who made a non-recall-related service visit was 11 points lower than customers who did. In 2013 and 2014, the gap in satisfaction was 27 and 21 points, respectively.

“Even though recalls can create a large influx of customers into the service department and really strain capacity, automakers are better prepared to handle recalls than they were a few years ago,” said Chris Sutton, vice president of U.S. automotive retail practice at J.D. Power. “Manufacturers have shown that it is possible to turn a potential negative into a positive when it comes to recalls if they’re done in a way that doesn’t inconvenience the customer.

With a CSI score of 836, Buick ranked highest among mass-market brands for a second consecutive year. Rounding out the top five mass-market brands in the ranking were MINI (834), Volkswagen (818), GMC (811), and Chevrolet (807).

With a score of 877, Jaguar ranked highest in satisfaction with dealer service among luxury brands. Following Jaguar in the luxury ranking were Lexus (870), Audi (865), Lincoln (861) and Cadillac (858).

The study also revealed that overall satisfaction with dealer service averages 852 among luxury brands and 792 among mass-market brands. Additionally, dealers that offer some type of express lane for customers who do not schedule service appointments substantially outperformed those that didn’t offer that option (819 vs. 764, respectively).

Ad Loading...

“Among customers servicing at a dealership with an express lane, 52% indicate speaking to a service advisor immediately, compared with 38% of those servicing at a non-express lane dealer,” J.D. Power noted.

J.D. Power also looked at internet service appointment scheduling. And according to the study, only 9% of customers take advantage of such offerings, compared with 73% who call for an appointment. The firm noted that 45% of customers say they are unaware of the availability of Internet scheduling.

The study also showed that 29 percent of customers said the service advisor recommended additional, with the proportion of customers who agree to the additional work being 47 percent. Additionally, customers spent an average of $277 on that additional recommended work, compared with the $171 spent by customer who declined the additional recommended work.

 

More F&I

Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Ad Loading...
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
Ad Loading...
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Ad Loading...
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →