DAYTON, Ohio — The Reynolds and Reynolds Company today announced the availability of real-time inventory updates for customers using the Reynolds ERA dealership management system (DMS), as well as its Web Solutions products and services.

When dealers add a vehicle to an ERA vehicle management screen or make changes to existing inventory records, the updates will be reflected immediately and automatically on their WebMakerX 2.0 Website. With this improvement, consumers who are shopping for a car on the dealer's Website will be able to view the most accurate information about the dealership's current offerings, including status, price and option packages.

"Real-time inventory is one more competitive advantage we can offer dealerships as they work to stay top of mind with customers," said Trey Hiers, vice president of corporate marketing for Reynolds. "When a dealer's online inventory is updated in seconds, instead of overnight, consumers see what's in inventory in that moment, not what cars might have been sold yesterday or even a few minutes ago. That can help give consumers more confidence in the dealership's products and give dealers one more edge in building a relationship with consumers."

For dealers using Websites from Reynolds Web Solutions, real-time inventory updates occur automatically with no additional keystrokes or changes to their ERA DMS or Web updating processes.

Hiers concluded, "Across the board at Reynolds, we continue to make consistent improvements to our products and real-time inventory updates for Reynolds Websites is the latest example. It's also one more way we are helping to drive more efficiency and effectiveness into dealership operations."