Reynolds and Reynolds Unleashes Full Potential of AutoVision
Comprehensive product unveiled at NADA event changes how used vehicles are handled from start to finish.

Reynolds says retailers will be able to get precise appraisals with AutoVision’s customizable adaptive market pricing algorithms.
IMAGE: Reynolds and Reynolds
The Reynolds and Reynolds company announced the launch of its latest suite of tools to empower dealerships’ decision-making at NADA 2024 in February. Designed to sell used vehicles more efficiently and profitably, AutoVision changes how dealerships handle used vehicles from beginning to end. Reynolds built the technology into its Retail Management System.
“For years, dealers have been telling us there has to be a better way to manage used vehicles, from acquisition to reconditioning to merchandising and sale. They face major struggles like refining accurate competitive vehicle sets and gaining visibility into recon pricing, and there hasn’t been an effective way to overcome them,” said Reynolds President Chris Walsh. “We couldn’t be more excited to bring AutoVision to retailers to help solve these issues they have been forced to accept for far too long.”
Reynolds says retailers will be able to achieve precise appraisals with AutoVision’s customizable adaptive market pricing algorithms, which use sophisticated language processing and source data directly from dealer websites in real time to help ensure competitive vehicle sets are accurate.
“Ghost vehicles have been a real problem for a long time. These are vehicles that are pulling into a comp set but have already been sold. They end up in the comp set because of the delay between a sale at the dealership and the listing on third-party sites. They can often throw off your appraisal by a significant amount depending on how they were priced,” said AutoVision President AJ McGowan. “Having real-time, customizable data gives dealers a clear view into their market to help ensure they don’t leave anything on the table.”
Reynolds said that historically, a lack of bidirectional visibility into reconditioning has resulted in three uncertainties:
How much is recon going to cost?
How long will it take to get the vehicle through recon?
How much was allocated for reconditioning in the appraisal?
With AutoVision and ReconTRAC working together, Reynolds says those questions are answered through decision-making based on that information speeding up approvals and protecting margin by avoiding wasteful spending.
Reynolds says the entire process becomes more efficient by eliminating the need to rekey information. Automated functions, like immediately opening a reconditioning repair order, help the recon process run more smoothly, enhancing communication between fixed and variable operations.
“Dealers have never had this much access to, or control over, pertinent data to base their decisions on,” Walsh said. “AutoVision is a game changer, and we are excited to show it off.”
Full demonstrations of what AutoVision can do will be available in the Reynolds booth at the NADA Show 2024.
Originally posted on Auto Dealer Today
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →