Related: Reynolds Highlights Intelligence at Every Touchpoint at NADA
Reynolds Debuts Product to Optimize Parts Delivery
Whether delivering from a single truck or a large wholesale department, Parts Flex Logistics is designed to streamline the process and scale for control.

Jason Sideris, vice president of product planning at Reynolds and Reynolds, discusses the company’s approach to improving visibility and efficiency in dealership parts logistics.
Reynolds and Reynolds
Reynolds and Reynolds announced the launch of a new logistics tool designed to support dealership wholesale parts delivery operations.
As more dealership parts departments expand sales to local body shops, independent repair facilities, other dealerships, and retail customers, managing delivery efficiently has become increasingly important. The new tool is designed to help parts departments track and manage deliveries at scale, regardless of volume or customer type.
“It comes down to knowing where assets are and optimizing routes to reduce delivery time and inefficiencies,” said Jason Sideris, Reynolds vice president of product planning. “The goal is to improve oversight and simplify operations.”
Managing Wholesale Parts Delivery
The logistics tool includes a web-based dispatching application that allows dealerships to create delivery manifests, routes, tracking numbers, and bar-coded labels. Dispatchers can also monitor shipments through a real-time map that displays driver and vehicle locations.
The platform is intended to help parts departments reduce unnecessary driving time, improve route planning, and maintain visibility into parts inventory once it leaves the dealership.
Driver Tracking And Proof Of Delivery
In addition to the dispatching interface, the system includes a mobile application for drivers. The app tracks assigned routes, delivery stops and tasks, and includes built-in navigation. Proof-of-delivery features allow drivers to capture photos and signatures at drop-off.
“Dealerships often have significant inventory on the road with limited visibility,” Sideris said. “Knowing who has what and where it is improves accountability and helps move parts to customers faster.”
The tool is designed to scale with dealership operations and support wholesale parts delivery as a structured part of the business. Reynolds will showcase the logistics tool at its #2963W booth during the NADA Show.
More Industry

Service on Wheels
More auto dealerships are offering mobile servicing for today’s convenience-minded consumers to boost business and stand out from competition, though it may not fit every store.
Read More →
Luxury Auto Group Sells San Diego Stores
A major U.S. luxury automotive group, O’Gara Coach, sold its rooftops in La Jolla, a coastal neighborhood in San Diego, Calif.
Read More →
Parts Delivery Takes Flight
A Detroit auto group has launched an autonomous parts-delivery program using drone technology, thanks to a grant from Michigan’s Advanced Air Mobility Activation Fund.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
NY Advances Charging Infrastructure
Public EV charging in New York is getting a boost with a new program designed to help public entities cut purchase and installation costs of Level 2 charging stations.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
Find Efficiency in Fixed Ops
A new report shows how service departments can maximize their profitability through efficiency, productivity and the right tools in technicians' hands.
Read More →
Closing the Seat Gap
Mass-market brand vehicle seats are outpacing luxury versions when it comes to customer satisfaction, according JD Power research.
Read More →
Auto Industry Execs Talk Trade, Tariffs
Participants in a U.S.-Canada discussion tallied the costs and compiled a list of remedies, including preservation of the North American trade agreement that the U.S. recently declined to renew.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →