FI showroom red and grey logo
MenuMENU
SearchSEARCH

R.L. Polk Launches Web-Based Vehicle Information Solution

R.L. Polk & Co. introduces the National Vehicle Population Profile (NVPP), the automotive industry’s only Web-based interactive system for analyzing the vehicle populations in the United States, Canada and Puerto Rico.

by Staff
June 22, 2009
2 min to read


SOUTHFIELD, Mich. – Automotive data provider R.L. Polk & Co. introduced the National Vehicle Population Profile (NVPP), the automotive industry’s only Web-based interactive system for analyzing the vehicle populations in the United States, Canada and Puerto Rico.

To assist customers with even more robust insight into the aftermarket, Polk has introduced improvements to its NVPP solution with a new online portal for its customers, including original equipment manufacturers, parts manufacturers, aftermarket distributors, aftermarket retailers and automotive insurance companies. The new technology offers customers easier, faster and broader availability to vehicle population statistics provided by Polk.

Ad Loading...

NVPP information is updated quarterly and Polk customers will be able to view up to five quarters of information at once to help with their business planning needs. As the only Internet-based solution in the industry offering vehicle population data, NVPP offers customers query capability and access to vehicle population data from the U. S., Canada and Puerto Rico all within the same portal. NVPP information previously was only available via CD-ROM and by individual region.

The improvements allow for access sharing among an entire organization, rather than just one or two terminals or computers that allowed access at a customer location.

“By allowing our customers to access NVPP via the Web, we are providing the quickest access and easiest navigation of vehicle statistics possible,” said Mark Seng, vice president of sales and client services for Polk. “It also demonstrates Polk's continuing technology improvement as we look for additional ways to meet the evolving requirements of our customers.”

Polk has been offering NVPP information for more than 15 years. NVPP provides a wide array of information on more than 240 million passenger cars and light-duty trucks registered on the road, including exact makes and models of vehicles in a particular market, engine detail, body style, and information grouped by various levels such as ZIP code, DMA, state and other criteria.

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →