FI showroom red and grey logo
MenuMENU
SearchSEARCH

September Sales Down

Labor Day weekend anomaly skews monthly total. Even with overall healthy numbers, reduced off-lease units cut sales potential.

September 26, 2024
September Sales Down

J.D. Power’s seasonally adjusted annualized rate is at 15.8 million units, flat year-over-year.

Credit:

Pexels/Sarmad Mughal

1 min to read


September new-vehicle sales, adjusted for this year’s reduced selling days, are projected to be down about 2% year-over-year.

The J.D. Power estimate puts combined retail and nonretail deliveries at about 1.2 million units. It pointed out that this September has three fewer selling days than last year’s due to the Labor Day weekend falling partially in August with the early holiday of Sept. 2.

Ad Loading...

J.D. Power’s seasonally adjusted annualized rate is at 15.8 million units, flat year-over-year.

“When August and September results are combined, retail sales increase 2.6% year over year,” said Thomas King, president of the company’s data and analytics division.

Dealer profits are obviously down from last year with rebounded inventory. J.D. Power says September retailer profit per unit is a projected $2,294, down 29% year-over-year, and just about 14% of new units have sold about manufacturer suggested retail price.

The lingering effect of the pandemic-era reduction in leases is the smaller number of expiring leases that can lead to new sales, said King, who indicated that expiring leases are down 13% month-over-month and 28% year-over-year.

DIG DEEPER: Maximizing Revenue Potential

More Showroom

Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Industryby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →
Ad Loading...
row of SUVS in background with red and white text saying inventory with a down arrow and sales pace with an up arrow
Industryby Lauren LawrenceMarch 23, 2026

Used-Vehicle Sales Jump in February

Softening prices, rising credit availability and higher tax refunds could be behind February’s sales pace rise and accompanying dip in inventory, according to Cox Automotive.

Read More →
Graphic showing the wholesale weekly price index for 2- to 6-year-old vehicles
ShowroomMarch 17, 2026

Black Book: Weekly Market Update

The wholesale automotive market fared remarkably well given the U.S.-Israel war on Iran, Black Book analysts reported.

Read More →
Photo of line of new cars on a lot
Showroomby Hannah MitchellMarch 16, 2026

FTC Targets Auto Dealers Over ‘Deceptive Pricing’

The agency sent warning letters to dozens of auto groups about what it described as illegal practices and urged them to ensure their pricing policies enable transparency with consumers.

Read More →
Ad Loading...
row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Ford pickup truck grill with company insignia
Showroomby Hannah MitchellMarch 10, 2026

Ford Engineers Tinker With EV Cost, Range

The automaker says its California skunk works is already finding efficiencies to lighten traditionally heavy electric vehicles for lower cost, plus extended range.

Read More →
Graphic showing used-vehicle days to turn rate
Showroomby StaffMarch 10, 2026

Black Book: Weekly Market Update

Both vehicle values and conversion rates sped up last week as two segments outperformed in the pre-spring burst of buying.

Read More →
Ad Loading...
Photo of Chevrolet Bolt on a beach
Showroomby Hannah MitchellMarch 9, 2026

Economical Electric

GM says it sells the cheapest electric vehicle in the U.S. market. It explains how it made improvements to the entry-level EV while keeping its price down.

Read More →