September Sales Down
Labor Day weekend anomaly skews monthly total. Even with overall healthy numbers, reduced off-lease units cut sales potential.

J.D. Power’s seasonally adjusted annualized rate is at 15.8 million units, flat year-over-year.
Pexels/Sarmad Mughal
September new-vehicle sales, adjusted for this year’s reduced selling days, are projected to be down about 2% year-over-year.
The J.D. Power estimate puts combined retail and nonretail deliveries at about 1.2 million units. It pointed out that this September has three fewer selling days than last year’s due to the Labor Day weekend falling partially in August with the early holiday of Sept. 2.
J.D. Power’s seasonally adjusted annualized rate is at 15.8 million units, flat year-over-year.
“When August and September results are combined, retail sales increase 2.6% year over year,” said Thomas King, president of the company’s data and analytics division.
Dealer profits are obviously down from last year with rebounded inventory. J.D. Power says September retailer profit per unit is a projected $2,294, down 29% year-over-year, and just about 14% of new units have sold about manufacturer suggested retail price.
The lingering effect of the pandemic-era reduction in leases is the smaller number of expiring leases that can lead to new sales, said King, who indicated that expiring leases are down 13% month-over-month and 28% year-over-year.
More Showroom

State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →