Spireon Targeting Dealer Market With Inilex Acquisition
With its acquisition of Inilex, Spireon plans to market the company's flagship GPS tracking service to the automotive retail market. Officials said dealers will be able to upsell the system's vehicle-recovery services and other add-on consumer applications that rely on GPS-tracking technology.
SAN MATEO, Calif. — Vehicle finance and telematics company Spireon Inc. has acquired privately held Inilex, adding the GPS services provider’s flagship Skylink GPS tracking service to its list of offerings.
Officials said yesterday during a webcast that the aquisition will allow it to offer its 2.3 million-vehicle subscriber base with more services and solutions. The company is also targeting the automotive retail segment with Inilex’s Skylink.
"We are very excited to extend Spireon's Internet of Things platform with the addition of Inilex's new-car dealer solutions," said Jared Ruger, partner at Bertram Capital. "We see a tremendous opportunity to introduce additional connected-car applications to Spireon's installed base of 2.3 million active vehicle subscribers."
Dealers can use Skylink’s GPS tracker to keep track of their vehicle inventory. But because the GPS tracker remains active for the life of the vehicle, Spireon officials said dealers can upsell the system’s vehicle-recovery services and other add-on consumer applications that rely on GPS-tracking technology.
And by using GPS vs. proprietary radios, cars can be tracked anywhere using an internet-connected device. Because of this, Skylink can work in much the same way as applications like Apple’s Find My iPhone, which allows iPhone owners to track down their phone if goes missing or is stolen.
Skylink combines a dedicated 24/7 call-recovery center that works with local law enforcement and cloud-based phone applications to recover vehicles as quickly as possible. In addition to car recovery, the system can be used to monitor how a vehicle is being driven or for geo-fencing purposes.
"The acquisition of Skylink expands Spireon's reach into the new-car dealer segment, and automatically positions it as a leader across the vehicle life cycle," said Marc Brungger, CEO of Spireon. "New-car dealers have strongly told us they need new ways to increase revenue by tapping into the trend for offering consumer applications that can fully utilize the data coming from connected cars."
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →