Stand-Alone Genesis Dealers to Arrive by 2021
Hyundai's Genesis luxury division hopes to establish stand-alone dealerships for a lineup that will include six models by 2021, according to the automaker.
Photo of 2017 Genesis G90 by Paul Clinton.
LOS ANGELES — Hyundai's Genesis luxury division hopes to establish stand-alone dealerships for a lineup that will include six models by 2021, according to the automaker.
Genesis began rolling out its first two luxury sedans, including the G80 and G90, in September for the 2017 model year. The sedans replaced the Hyundai Genesis and Hyundai Equus, which were discontinued after the 2016 model year.
By the summer of 2017, Genesis plans to begin selling the G80 Sport performance-oriented sedan as its third model. The brand's fourth model will be the G70, which will slot in below the G80 and arrive in sedan and coupe models.
Following the G70, Genesis plans to introduce two as-yet-named utility vehicles that will be similar in size to the Hyundai Santa Fe and Hyundai Veracruz mid-size SUVs. The Veracruz is now sold only in South Korea.
Genesis has also begun offering an incentive to attract new customers. The company is offering a $1,500 Competitor Owner Coupon. About 300 Hyundai dealerships now are now selling the G80 and G90 sedans.
More F&I
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →