Subaru, Lexus Best Competitors in Reputation Survey
Meanwhile, AutoNation, Hendrick Automotive Group top public, private rankings.
Survey reviewed data for about 20,000 dealerships and 33 brands.
Getty Images/Galeanu Mihai
Subaru outranked its U.S. mass-market competition in the latest Automotive Reputation Report, as Lexus outscored other luxury brands in the customer survey. Both jumped to the top of their lists from the second place spots last year.
Reputation, which gathers customer feedback to help companies improve customer experience, reviewed data for about 20,000 dealerships and 33 brands.
It also ranked private and public dealership groups. Public group AutoNation and private Hendrick Automotive Group topped their lists, Hendrick for the second year in a row. AutoNation jumped from third place last year.
Reputation analyzed customer reviews and surveyed consumers about their experience shopping for cars digitally. From that pool, 85% placed a high value on reviews, and 65% said they look for a four-star rating.
Originally posted on Auto Dealer Today
More F&I
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →