Survey of Dealers Ranks Brands on Sentiment
Top five are familiar, especially with Honda’s return.
Honda returned to the top five in the survey after dropping to sixth last time.
IMAGE: Honda
The latest Dealer Attitude Survey by the National Association of Automobile Dealers shows a familiar cast of brands in the top spots.
Lexus topped the biannual ranking, followed by its Japanese company cohort Toyota. Rounding out the top five are BMW in the No. 3 spot, followed by Porsche and Honda, the latter of which returned to the top five after an unusual drop to sixth in the last survey.
The other ranking brands are Kia at No. 6, followed by Subaru, Mazda, Acura and Audi, in that order.
The survey gauged dealer sentiment this past summer.
Honda in particular has struggled with inventory limits brought about by industrywide supply-chain shortages.
READ MORE: November U.S. Sales Up at Most Asian Brands
Originally posted on Auto Dealer Today
More Showroom
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →