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Survey of Dealers Ranks Brands on Sentiment

Top five are familiar, especially with Honda’s return.

December 8, 2022
Survey of Dealers Ranks Brands on Sentiment

Honda returned to the top five in the survey after dropping to sixth last time.

IMAGE: Honda

1 min to read


The latest Dealer Attitude Survey by the National Association of Automobile Dealers shows a familiar cast of brands in the top spots.

Lexus topped the biannual ranking, followed by its Japanese company cohort Toyota. Rounding out the top five are BMW in the No. 3 spot, followed by Porsche and Honda, the latter of which returned to the top five after an unusual drop to sixth in the last survey.

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The other ranking brands are Kia at No. 6, followed by Subaru, Mazda, Acura and Audi, in that order.

The survey gauged dealer sentiment this past summer.

Honda in particular has struggled with inventory limits brought about by industrywide supply-chain shortages.

READ MORE: November U.S. Sales Up at Most Asian Brands

 

Originally posted on Auto Dealer Today

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