Survey of Dealers Ranks Brands on Sentiment
Top five are familiar, especially with Honda’s return.
Honda returned to the top five in the survey after dropping to sixth last time.
IMAGE: Honda
The latest Dealer Attitude Survey by the National Association of Automobile Dealers shows a familiar cast of brands in the top spots.
Lexus topped the biannual ranking, followed by its Japanese company cohort Toyota. Rounding out the top five are BMW in the No. 3 spot, followed by Porsche and Honda, the latter of which returned to the top five after an unusual drop to sixth in the last survey.
The other ranking brands are Kia at No. 6, followed by Subaru, Mazda, Acura and Audi, in that order.
The survey gauged dealer sentiment this past summer.
Honda in particular has struggled with inventory limits brought about by industrywide supply-chain shortages.
Originally posted on Auto Dealer Today
More Showroom
Auto Transaction Prices Hit New Height
October sales of big, pricey models push up the average, even as budget-conscious consumers snag more economical options.
Read More →
Making the Safe Choice
Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice
Read More →
Inventory Holds Steady
September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.
Read More →
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →