FI showroom red and grey logo
MenuMENU
SearchSEARCH

The Reynolds and Reynolds Company Acquires American Guardian Warranty Services

The Reynolds and Reynolds Company expands its portfolio by adding F&I products and services for automotive, RV, powersports, marine, and commercial trucking markets.

January 26, 2023
The Reynolds and Reynolds Company Acquires American Guardian Warranty Services

The Reynolds and Reynolds Company expands its portfolio by adding F&I products and services for automotive, RV, powersports, marine, and commercial trucking markets.

IMAGE: Pixabay

2 min to read


DAYTON, Ohio – The Reynolds and Reynolds Company announced today the acquisition of American Guardian Warranty Services (AGWS), a provider of vehicle service contracts, limited warranties, and other F&I products and services. The acquisition will provide a clear path for dealers looking to streamline selling aftermarket products no matter where the customer is – online, in-store, or a combination of the two. 

“Consumers are demonstrating that regardless of how they shop, they see growing value in F&I products. But they expect to be educated and they expect accurate pricing,” said Chris Walsh, president of Reynolds. “AGWS has proven to be the leader in aftermarket product offerings and customer service, and Reynolds provides the tools to help sell effectively, rate products, and book contracts instantly no matter where the customer is.”

Ad Loading...

When the acquisition finalizes next week, the current AGWS leadership team will remain in place. Reynolds believes in the value and importance of its people, and the company looks forward to welcoming AGWS employees to its team. 

“For 25 years, AGWS has grown and thrived as a leader, innovator, and important part of the F&I products business and retail vehicle industry,” said Jon Anderson, president of AGWS. “Now, combined with Reynolds’ industry-leading technology and tools, like the docuPAD® system and Gubagoo Virtual Retailing, dealers will be able to provide a seamless F&I selling experience for both their customers and their employees.”

“The acquisition of AGWS shows Reynolds’ continued growth through strategic investments as we expand our footprint in retail automotive,” said Robert Burnett, Reynolds executive vice president of corporate development. “Much like our acquisition of Proton Dealership IT last year, AGWS has established itself as a leader in the segment of the industry they are experts in.”

“This opportunity brings together the immense skills, resources, and experience of two industry-leading companies. The outcome will be industry changing,” said Co-Founder Rogers P. Freedlund Jr. of AGWS. “Thank you to all the AGWS team and everyone involved with this transaction.” Freedlund will be retiring after over 50 years in the industry upon completion of the transaction after a decades-long career of leading and building four companies.

More F&I

Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&ISeptember 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&Iby Hannah MitchellAugust 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
man with white hair and glasses delivering a speech standing next to a podium
F&Iby Lauren LawrenceAugust 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Ad Loading...
Man's hand holding pen over a paper document
F&Iby Justin B. GasmanAugust 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Ad Loading...
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Ad Loading...
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →