Tina Stephan, vice president and partner of Roger

Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, will keynote the annual meeting

of the SEMA Businesswomen's Network (SBN) on Wednesday, Nov. 5, at 7:30 a.m. in the Las

Vegas Hilton hotel.

SBN, a committee of SEMA, the Specialty Equipment Market Association, hosts a breakfast-

seminar meeting each year during the SEMA Show in Las Vegas. In addition to the keynote

speaker, the SBN meeting features the SBN's annual awards ceremony to honor the SBN

Woman of the Year and its Athena award winner.

"This is not just a breakfast for women in the industry. Typically, the SBN breakfast-seminar is

well attended by men and women on the strength of our keynote speakers. I'm very excited to

have a person of such stature and business acumen as Tina conducting this year's seminar. I

can promise you, she will be one of the highlights of the week's events," said Zan Martin, SBN

chairman.

Stephan's expertise is consumer behavior and trends as they relate to product and marketing

strategy. Co-author of the best-selling business book "Customers Rule," Stephan's articles have

been published in journals such as "The International Journal of Consumer Research," "RIS

Magazine," "Discount Merchandiser," and "Supply Chain Management Review."

She is an expert news source for business writers at various newspapers and magazines.

Stephan will sign copies of her Nov. 1 release, "Brands That Rock," at the SBN breakfast. To

purchase tickets for the breakfast or to learn more about SBN and its activities, contact Liz

Lombardo at SEMA, 909/396-0289, ext. 105, or lizl@sema.org.

SEMA, the Specialty Equipment Market Association, represents the $27 billion specialty

automotive industry. Founded in 1963, the trade association has more than 4,500 member

companies. It is a source of research data, trends and market growth information

for automakers and the specialty auto products industry. The industry provides appearance,

performance, comfort, convenience and technology products for passenger cars, minivans,

trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley

Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or

www.enjoythedrive.com.