Toyota Announces Manufacturing Miss
Toyota Motor Corp. announced it will not reach its goal of manufacturing 9 million cars in its fiscal year, which ends in March.

Toyota
Toyota Motor Corp. has announced it will not reach its goal of manufacturing 9 million cars in its fiscal year, which ends in March. The company cited persistent chip shortages as the reason.
The company has pared back production to 700,000 units in February, a figure that’s around 150,000 fewer units than the original goal for the month, Toyota said in a statement. The automaker, which captured recognition as the world’s No. 1 selling automaker last month, did not set a new annual target. The company simply reported that it expects the final output to be lower than previously forecast.
Toyota reduced production in September when COVID lockdowns in Southeast Asia disrupted its supply of key parts.
“We’re in a production recovery phase, but we haven’t been able to meet as high targets as we were previously planning,” said Kazunari Kumakura, head of Toyota’s purchasing group. He noted that it would be “very difficult” to meet earlier forecasts for annual production under current conditions.
Even with production reductions forecast for February, Toyota will make about 5% more vehicles than February 2020, when it produced 668,001 vehicles.
Kumakura notes the company plans high levels for March and the next fiscal year.
“There are still risks and with Covid continuing to spread, conditions are difficult to read,” he added.
Supply chain hits continue, with signs showing a turn for the worst. Japan’s auto parts trade group warned of many factors impacting parts and materials shipments.
Toyota will suspend output at eight plants in Japan from two to 13 days in February. Other Japanese automakers are expected to the do same.
“We will continue to examine the situation and consult with all companies involved in considering the use of substitutes where possible in anticipation of a continuing shortage” of semiconductor-related parts, Toyota reported in a statement. “We will also continue to work with our suppliers in strengthening the supply chain and make every effort to deliver vehicles to our customers as soon as possible,” Kumakura said.
China’s zero tolerance approach to COVID also impacts the automaker’s production. Toyota recently halted work at its factory in Tianjin as the omicron variant spreads in the world’s biggest auto production hub.
In a recent report, analysts at Fitch Solutions reported the COVID-Zero strategy “will have a global impact given the role China still plays in the global autos supply chain.”
Fitch predicted the recovery of global vehicle production will be delayed until 2023, due to ongoing semiconductor shortages, shipping delays and localized lockdowns.
Originally posted on Auto Dealer Today
More Showroom

State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →