Toyota Offers Performance Accessories Package for 2011 Prius

The Prius PLUS package allows consumers to select from a variety of popular colors, custom body kit enhancements, performance add-ons and custom badging.

by Staff

July 4, 2011

1 min to read

TORRANCE, Calif. — The 2011 Toyota Prius offers the new Prius PLUS Performance Package, which includes components developed by Toyota Racing Development (TRD).
Available in limited quantity, PLUS allows the customer to choose from four popular Prius colors and includes a seven-piece aerodynamic ground-effects kit that delivers an aggressive and lower-profile stance. The custom body kit was designed to reduce the vehicle’s drag coefficient to provide better fuel efficiency. Race-inspired 17-inch forged alloy wheels also are available.

The performance side of the PLUS package includes track-tuned lowering springs and a tuned rear sway bar. Custom badging also is included, as well as limited-edition PLUS logo carpet floor mats.
Available as an add-on option on all Prius models, the PLUS Performance Package is available at $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Ordering for the 2011 Prius PLUS Performance Package will begin in July.

Topics:Accessory Market F&I products Hybrid Vehicle Toyota F&I

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