Toyota drew three top safety awards from the Insurance Institute of Highway Safety.
The 2023 models of the Prius and Prius Prime won the Top Safety Pick+, and the 2023 Corolla Cross small sports-utility vehicle won the group’s Top Safety Pick.
Toyotas Pass Safety Tests With Flying Colors
Two Prius models take top honors, while crossover just a step down.
August 29, 2023
The 2023 model of the Prius Prime won the Top Safety Pick+, along with cohort Prius.
IMAGE: Toyota
1 min to read
For either award, vehicles must get good ratings in IIHS’ driver- and passenger-side small overlap front tests and original moderate overlap front test. They must also have standard acceptable or good headlights in all trims and offer a front crash-prevention system with advanced or superior ratings in a daytime vehicle-to-pedestrian test.
The “plus” award also requires a good rating in an updated side test, plus an advanced or superior rating in the nighttime vehicle-to-pedestrian test. The base award needs only an acceptable or good rating in the updated side test.
The Cross just missed the plus award because it earned an acceptable, rather than a good, rating in the updated side test.
Originally posted on Auto Dealer Today
More Showroom
EVs Gain Traction in Europe
First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.
Read More →
California Holds EV Lead Despite Annual Decline
At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.
Read More →
Will Extended-Range Autos Make Inroads?
EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.
Read More →
Electrifieds Lead EU New-Vehicle Sales
Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.
Read More →
Hyundai Expands North American Footprint
Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.
Read More →
Afeela EV Brand Fails to Leave the Factory
Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.
Read More →
Used-Vehicle Sales Jump in February
Softening prices, rising credit availability and higher tax refunds could be behind February’s sales pace rise and accompanying dip in inventory, according to Cox Automotive.
Read More →
Black Book: Weekly Market Update
The wholesale automotive market fared remarkably well given the U.S.-Israel war on Iran, Black Book analysts reported.
Read More →
FTC Targets Auto Dealers Over ‘Deceptive Pricing’
The agency sent warning letters to dozens of auto groups about what it described as illegal practices and urged them to ensure their pricing policies enable transparency with consumers.
Read More →
Used Market Gains Speed
New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.
Read More →