SANTA MONICA, Calif. — TrueCar estimated this week that the average transaction price for light vehicles in the United States rose to $30,832 in November, up $335 (1.1 percent) from the same month last year and up $346 (1.1 percent) from October.
“Industry average transaction prices climb once again with consumers' continued appetite for highly contended vehicles," said Jesse Toprak, senior analyst for the vehicle information site. "Today's consumers value a nicely equipped vehicle as much as they do a low cost of ownership. Automakers are getting better at providing all the modern conveniences consumers come to expect for more of their models, resulting in higher overall prices hence improved profitability.”
