FI showroom red and grey logo
MenuMENU
SearchSEARCH

Two ProMax Execs Become Owners

ProMax Unlimited CTO Darian Miller and COO Shane Born acquired minority ownership stakes in the software company.

by Staff
January 31, 2017
2 min to read


DAVENPORT, Iowa — ProMax Unlimited announced the first change in ownership structure in the company’s 23-year history.

“I’m very excited to announce that CTO Darian Miller, who has worked side-by-side with me for 20 years, and COO Shane Born, who has been here 14 years, have both acquired minority stakes in the company,” said CEO John Palmer, who had been the sole owner since he founded ProMax in 1994.

Ad Loading...

Miller, who also serves as head programmer, acquired a 10% ownership share after leading ProMax’s product development efforts since 1997.

“John Palmer invites his entire team to treat the company as their own. For two decades, I have embraced that attitude and worked hard to expand the functionality and feature set of ProMax. This new step forward renews that commitment and drive to make ProMax the best the industry has to offer,” Miller said. “For any company, but particularly for a software company, we’ve had terrific longevity and continuity, and I think that speaks to how well this team works. We’re always moving forward, making progress.”

Born, who joined ProMax in 2003, acquired a 7% stake in the company.

“I couldn’t be more excited to have this opportunity to invest in something I completely believe in,” said Born. “We have an incredible team, an awesome product, great vendor relationships, excellent customers, and some game-changers coming in 2017. I’ve worked with many of our 100-plus employees for over a decade, and yet they continue to amaze me. The combination of brilliance, hard work and passion is exceptionally rare.”

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →