OAKBROOK TERRACE, Ill. — vAuto (div. Cox Automotive) announced an enhanced integration with iRecon that is intended to bring the used-vehicle inventory management process “full circle,” offering dealers a more holistic approach to getting a car from acquisition through the reconditioning process and front line ready, executives said.

vAuto created iRecon as a new division following its 2018 acquisition of iReconCars.

Read: vAuto Acquires iReconCars, Launches iRecon

“Decreasing profitability is drastically affecting how dealers remain successful in a tightening automotive market, meaning every sale counts more than ever,” said Randy Kobat, senior vice president of vAuto, HomeNet, Rates & Incentives and Dealertrack DMS. “With consumers dictating the retail price and how much it costs to acquire a car determined by the competition in the wholesale market, dealers can only truly control profits internally. By streamlining the reconditioning process, dealers have an unprecedented opportunity to reduce the holding costs and time it takes to move a vehicle from just arrived to front line ready.”

“Dealers can no longer afford to think about reconditioning and inventory management in separate siloes.”

Dealers using vAuto’s Provision platform will now be able to closely monitor, update and execute the reconditioning process, all while leveraging vAuto’s industry-leading data to make more informed decisions on used car inventory. This ultimately creates one connected view of the entire inventory management process, giving dealers a leg up in the increasingly critical used-vehicle market, all according to the announcement.

“Dealers can no longer afford to think about reconditioning and inventory management in separate siloes. The time it takes to switch from platform to platform is eating into efficiency and hindering a full view of operations,” said Mike Boyd, senior director of business enablement and founder of iRecon. “This new integration from iRecon and Provision gives dealers the accessibility and information they need to more effectively navigate the entire used car operation, helping get more vehicles on the market faster.”

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