FI showroom red and grey logo
MenuMENU
SearchSEARCH

Weather Pushing Down January Sales, Edmunds Says

Edmunds expects January sales to drop 23.6% from December and 0.6% from January 2013. But the vehicle information site expects sales to pick up in February when the bad weather clears.

by Staff
January 30, 2014
2 min to read


SANTA MONICA, Calif. — The relentless blast of winter weather likely kept car shoppers away from dealerships in January, Edmunds.com said this week. The vehicle information site predicted that about 1.036 million new cars and trucks will be sold in in January, putting the seasonally adjusted annual rate (SAAR) at 15.6 million.

Edmunds’ sales projections represent a 23.6% decrease from December 2013 and a 0.6% decrease from January 2013.January’s weather complications mean that sales will likely be made up in February. Fortunately, officials said, car shoppers will find a friendly buying environment to make their big purchases.

Ad Loading...

"Even though 2013 year-end sales events have long passed, market conditions remain quite favorable for buyers," said Edmunds.com Chief Economist Lacey Plache. "In particular, interest rates, monthly lease payments and trade-in values are all at some of the best levels expected for the foreseeable future."

Plache cautions, however, that those strong buying conditions are bound to weaken. Auto loan rates, for example, are likely to rise in the near future, and trade-in values will likely soften as used-car inventories grow.

Edmunds.com estimates that the retail SAAR will come in at 12.9 million vehicles in January, with fleet transactions accounting for 17.3% of total sales. An estimated 2.89 million used cars will be sold in January, putting the used SAAR at 35.3 million (compared to 2.41 million — or a SAAR of 35.2 million — used car sales in December).

SALES VOLUME FORECAST, BY MANUFACTURER

Sales Volume

Jan-14 Forecast

Jan-13

Dec-13

Change from Jan 2013*

Change from Dec 2013*

GM

176,541

194,699

230,157

-9.3%

-23.3%

Ford

155,819

165,863

216,592

-6.1%

-28.1%

Toyota

151,195

157,725

190,843

-4.1%

-20.8%

Chrysler Group

128,322

117,731

161,007

9.0%

-20.3%

Honda

98,066

93,626

135,255

4.7%

-27.5%

Nissan

88,070

80,919

109,758

8.8%

-19.8%

Hyundai/Kia

82,182

80,015

96,636

2.7%

-15.0%

VW/Audi

37,620

39,074

51,028

-3.7%

-26.3%

Industry

1,036,533

1,042,530

1,356,984

-0.6%

-23.6%


MARKET SHARE FORECAST, BY MANUFACTURER

Market Share

Jan-14 Forecast

Jan-13

Dec-13

Change from
January 2013
(Percentage pts.)

Change from December 2013
(Percentage pts.)

GM

17.0%

18.7%

17.0%

-1.6%

0.1%

Ford

15.0%

15.9%

16.0%

-0.9%

-0.9%

Toyota

14.6%

15.1%

14.1%

-0.5%

0.5%

Chrysler Group

12.4%

11.3%

11.9%

1.1%

0.5%

Honda

9.5%

9.0%

10.0%

0.5%

-0.5%

Nissan

8.5%

7.8%

8.1%

0.7%

0.4%

Hyundai/Kia

7.9%

7.7%

7.1%

0.3%

0.8%

VW/Audi

3.6%

3.7%

3.8%

-0.1%

-0.1%

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →