FI showroom red and grey logo
MenuMENU
SearchSEARCH

Wise F&I Joins Wildfire Relief Effort

Wise F&I has teamed up with Mid America Logistics to collect goods and raise funds to support victims of the California wildfires.

December 4, 2018
Wise F&I Joins Wildfire Relief Effort

Wise F&I and Mid America Logistics hope to deliver two truckloads of food and goods to those affected by the wildfires in Northern California.

Photo by Peter Buschmann courtesy U.S. Forest Service

2 min to read


ST. LOUIS — Two St. Louis-area companies, Wise F&I and Mid America Logistics, are teaming up to give much-needed support to those affected by the California wildfires. They will be collecting donations of sealed non-perishable food, non-alcoholic beverages, dry goods, and healthcare products. Their goal is to deliver a minimum of two truckloads of these goods to the affected areas of Northern California.

In addition, Mid America Logistics and Wise F&I will be donating one cent per mile for every shipment driven by Mid America Logistics during the week of Dec. 7. Monetary donations will be given to a charity selected by the employees of both organizations to provide desperately needed basic supplies and medical care for survivors. Mid America Logistics will also offer free transportation for any existing client if they donate 12 pallets or more of donations toward the relief efforts.

Ad Loading...

“Our company has a large dealer and agent base in California,” said Matt Croak, president and CEO of Wise F&I. “This event has had direct impacts to Wise F&I stakeholders. There are many ties between businesses in the St. Louis area and California. It is a privilege to extend our Midwestern values and generosity by providing an opportunity for the entire region to chip in and help wildfire victims in their time of need.”

Those within the Gateway Region willing to donate can drop off supplies at Mid America Logistics and Wise F&I’s corporate offices at 900 South Highway Drive on the eastbound side of Interstate 44 in Fenton. Donors should look for a Mid America Logistics trailer and team members from both organizations when bringing in their donations. Personnel will be onsite Dec. 7–9 from 9 a.m. to 5 p.m.

Topics:F&I

More F&I

Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Ad Loading...
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Ad Loading...
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →