Wise F&I Joins Wildfire Relief Effort
Wise F&I has teamed up with Mid America Logistics to collect goods and raise funds to support victims of the California wildfires.

Wise F&I and Mid America Logistics hope to deliver two truckloads of food and goods to those affected by the wildfires in Northern California.
Photo by Peter Buschmann courtesy U.S. Forest Service
ST. LOUIS — Two St. Louis-area companies, Wise F&I and Mid America Logistics, are teaming up to give much-needed support to those affected by the California wildfires. They will be collecting donations of sealed non-perishable food, non-alcoholic beverages, dry goods, and healthcare products. Their goal is to deliver a minimum of two truckloads of these goods to the affected areas of Northern California.
In addition, Mid America Logistics and Wise F&I will be donating one cent per mile for every shipment driven by Mid America Logistics during the week of Dec. 7. Monetary donations will be given to a charity selected by the employees of both organizations to provide desperately needed basic supplies and medical care for survivors. Mid America Logistics will also offer free transportation for any existing client if they donate 12 pallets or more of donations toward the relief efforts.
“Our company has a large dealer and agent base in California,” said Matt Croak, president and CEO of Wise F&I. “This event has had direct impacts to Wise F&I stakeholders. There are many ties between businesses in the St. Louis area and California. It is a privilege to extend our Midwestern values and generosity by providing an opportunity for the entire region to chip in and help wildfire victims in their time of need.”
Those within the Gateway Region willing to donate can drop off supplies at Mid America Logistics and Wise F&I’s corporate offices at 900 South Highway Drive on the eastbound side of Interstate 44 in Fenton. Donors should look for a Mid America Logistics trailer and team members from both organizations when bringing in their donations. Personnel will be onsite Dec. 7–9 from 9 a.m. to 5 p.m.
More F&I

The F&I Manager's Report Card
The best managers take the time and attention to measure the behaviors behind the numbers.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →