The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
IAS announced that it will release SmartOffer, an e-mail-based F&I presentation program designed to allow dealers to present and sell product to Internet customers.
Stone Meta Media is offering auto dealers four tips on how to ensure that their digital presence puts them at the consumer’s moment-of-truth, the critical decision point when their desire for a new vehicle emerges.
HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.
FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite.
Polk announced it will provide internet lead conversion reporting to Autobytel.
Building the virtual F&I office really shouldn’t be that difficult. If you know how to overcome an objection, you already have your first post.
ActivEngage and HookLogic announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a comprehensive solution for automotive dealers.
ResponseLogix Inc. and Dominion Dealer Solutions announced a partnership that will provide their customers with integrated functionality.
TrueCar is taking fire from dealers, trainers and state motor vehicle boards, but its embattled founder says the company will survive.
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