The vehicle information site believes Honda’s RAV4 Super Bowl ad will steal the spotlight for the second straight year. Mercedes-Benz should also be a big winner, KBB analysts predict.
Carmakers reported a favorable December and year-end sales. Mercedes and BMW posted record sales for the year, while Mazda realized its best December since ’94. Volkswagen also posted its best month since 1970 and its best year since 1973.
‘Da Man’ weighs in on Toyota’s most recent recall and those faulty sales figures reported by brands competing in the luxury category.
The annual sales rate reached its highest level this year in September, with Volkswagen realizing its best month in 40 years.
Mercedes-Benz USA followed suit with many other top OEMs, reporting solid sales gains for August.
BMW used demo sales to boost its July sales numbers in order to gain a competitive edge with Mercedes-Benz, The Wall Street Journal reported this week.
The luxury automaker is increasing its investment in U.S.-bound compacts with demand for the segment on the rise, according to J.D. Power and Associates.
While luxury cars may fit into the stereotype lifestyles of the rich and famous, TrueCar data shows there are plenty of wealthy consumers who opt to drive mainstream brands.
Pied Piper’s Prospect Satisfaction Index shows industry-wide improvement, with Mercedes-Benz dealers capturing the highest PSI score.
Fueled by a 22.1 percent spike in sales vs. a year ago, industry sales paced at a 14.08 million-unit rate in June.
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