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S.C. Ford Dealer Offers Free Gun With Every Purchase

Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.

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IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

LotMonkey Expands Into Four New Markets

The company’s web-based merchandising platform is now available in Philadelphia, Louisville, Ky., Long Island, N.Y., and northern New Jersey. It allows dealers to instantly create and customize an infinite array of point-of-sale visuals.

Appeals Court Vacates Some FCC Rules on Robocalls

The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’

Time to Reimagine Co-Op Marketing

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

Sales Rock Stars Still Exist

Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

automotiveMastermind Adds Toyota to Its Platform

automotiveMastermind, a predictive analytics and marketing automation technology company for automotive dealerships, today announced that Toyota dealerships across the country will now be able to partner with it.

Pearl Combines Equity Mining Tool With 'Buy Direct From Consumer' Platform

The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company.

Pearl Technology Launches Proximity Marketing Platform for Dealers

The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.