MENU
SEARCH
Daewoo Auto Canada, Inc., has named Primus Financial Services its "source of choice" and Primus is already offering special financing programs to Daewoo retail customers.
“We are very excited to have Primus as our financial partner,” said Joong-In Kwon, president and chief executive officer of Daewoo Auto Canada. "This will allow both our retail customers and dealers access to the wide variety of Primus finance options at both the retail and wholesale level."
Daewoo’s line up of models includes the subcompact Lanos, the compact Nubira and the midsize Leganza. Daewoo now has nearly 40 retail dealerships across Canada with continued growth forecast for 2001.
"Primus field sales people are signing each of the Daewoo dealers," said Liliane DuBois, vice president, Primus Canada. "We're offering a full array of retail, and wholesale finance products." By aligning with Primus, Daewoo dealers will be able to offer customers a full range of special automotive financing services. DuBois emphasized Primus is committed to the automotive finance business.
"We're in business is to provide private label financial services to our manufacturer partners and to provide a full range of automotive financing under the Primus name," she said. "We are absolutely committed to developing long-term relationships with our manufacturers and dealers."
"Being a provider of choice provides us a significant competitive advantage when Daewoo offers special financing programs through us. And we are set up so we can be the source of choice for a manufacturer almost overnight," DuBois said.
About Primus Financial Services
Currently celebrating 10 years in the automotive finance business, Primus Financial Services serves more than one million customers and has more than $17 billion in retail, lease and wholesale receivables.
Primus international headquarters are in Franklin, Tenn., with Primus Canada headquarters in Oakville, Ontario.
About Daewoo Auto Canada
Daewoo Auto Canada is based in Markham, Ontario and is the Canadian subsidiary of Daewoo Motor Company headquartered in Seoul, Korea. Daewoo Motor has 18 manufacturing plants worldwide and sells cars and trucks in more than 180 countries.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.
Read More →
Try following these 20 steps to greater success in the dealer F&I office this year.
Read More →
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
Read More →
