Dow Automotive announced May 24 it has

launched the first of three phases of its newly redesigned website,

www.dowautomotive.com. According to the company, the revamped site provides improved functionality and

enables users to quickly locate areas of interest, including business history,

product and application information, published papers, quality certifications,

community relations information, and executive profiles.

The site revitalization project will continue through the year, with

future plans including various language options, an improved product search

function, additional information on research and development activities, and

more information about Dow Automotive capabilities and services.

"The new site provides customers and the general public with a significant

amount of information about the growing capabilities of Dow Automotive," said

Tim Nasso, vice president of communications for Dow Automotive. "Our team has

created a website that clearly demonstrates the value of working with Dow

Automotive by providing information in a fast and effective manner."

Many factors contributed to the need for a redesigned site, including the

formation of Dow Automotive as an industry-focused business unit of The Dow

Chemical Company, as well as the integration of Essex Specialty Products, Inc.

and Gurit-Essex AG into the organization in the past two years.

Dow Automotive says it worked with the Bloomfield Hills, Mich. office of Organic,

Inc., a local web development agency on the design, content and technical

specifications of the project.

"Working jointly with the Dow Automotive team to create this web site was

an exciting project," said Tom Bentley, client partner at Organic, Inc.

"Focusing on the end user, the challenge to develop a content-rich, easily

accessible site that assisted users in fact gathering and decision making was

met head-on. As a medium, the Internet allowed us to meet that challenge by

building a site with extensive content and logical navigation. Based on

feedback from interviews and usability testing involving Dow Automotive

customers and internal personnel, we designed the site to accommodate future

growth."

Organic, Inc. is a technology-enabled marketing partner to Global 1000

companies in the automotive, financial services, retail and consumer products

and entertainment, media and communications sectors. Headquartered in San

Francisco, the organization was founded in 1993 and has offices in the U.S.,

Canada and Europe. For additional information, please visit www.organic.com.

Dow Automotive is a supplier of plastics, adhesives, sealants,

plastics-enhanced products, and body engineered systems to the global

automotive industry, serving tier, OEM and aftermarket customers. With

offices and application development centers worldwide, the organization claims to

provide material science expertise and comprehensive technical capabilities

to its customers worldwide.