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Ford said on May 8 that its goal of flat net pricing for its Ford, Lincoln and Mercury brands in the United States this year was at risk due to higher consumer incentives, Reuters reported.
Ford reported a slight increase in net prices for the first quarter, while its rivals reported lower prices due to escalating cash rebates and low-interest loans used to boost sales, Reuters said.
According to Reuters, in a quarterly filing with the US Securities and Exchange Commission, Ford said it expected incentives "to remain high for the balance of the second quarter and perhaps beyond," putting its net pricing goal at risk. It also said it would speed up cost cutting efforts to mitigate any impact from lower prices.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
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Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
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EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
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In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
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‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
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It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
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Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
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A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.
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Try following these 20 steps to greater success in the dealer F&I office this year.
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